Oct
17
Looks like Steve Jobs is once again on the cover of Time magazine along with the new iMac G5 and the iPod with video support. The article highlights Apple’s amazing industrial design success and offers interviews with Steve Jobs; engineering vice president Tony Fadell; current iPod head Jon Rubinstein; industrial design chief Jonathan Ive and marketing director Philip Schiller. You’ll find more information on the articles contents at iLounge.com and Time does offer an online version for paid subscribers.
If any of you are looking to read the Time article but aren’t subscribed, it can be read in full at Time Canada.
http://www.timecanada.com/story.adp?storyid=005
Decent article. It only seems to scratch the surface of what really goes on inside the Apple and how Jobs thinks as an exec and innovator.
I heard about this a few hours ago (before work) and am only just about to read it. From what I have heard though it’s the perfect article (from Apples point of view) if not technical in the least. It should be understood by the masses and produce a wow factor as Apple likes. Remember; this wasn’t for geeks.
I found the article to be really poorly written actually. I mean I guess it was enjoyable to read just to get a glimpse of innards of Apple but Time magazine needs to get into gear with its writing staff, this was garbage. I’m assuming the online version has got to be a little rough compared to what was printed. I found a few typos and grammatical errors. Aside from the technicalities of the article I found the way Apple works under such a controlled environment interesting but hey, at the end of the day who puts out better products?
My thoughts having read it:
As an Apple/Mac geek/enthusiast I am very pleased that the article is so heavily biased. Quite fair I think but heavily biased. I’d agree with most of it. The reporter obviously has no background in technology, Apple, Steve Jobs’ life, English, grammar or reporting let alone standard couretsy or professionalism and that surprises me. Now I see why the only thing about Time Magazine advertised in the UK is it’s front cover (you can’t get that so badly wrong surely).
I think I will send the editor-in-chief an E-mail suggesting they fire their editors, reporters and secretaries and post myself in each position. Better still, post my 4 year old cousin.
On the Apple related note; congratulations to the Apple team, Steve Jobs and all affiliates that make this kind of success possible; the story will certainly be good publicity even if it was written by a monkey-like kindergarten drop out.
I agree with Tyson about the writing quality. Does anyone know if the Canadian web version is different from the American? All I can see is the Canadian.