Apple going RED tomorrow? (updated)

Written by: Adam Christianson

Categories: News

Red Apple Logo
Bono Oprah RED
NYC Apple photo courtesy of iProng.

Listner Paul just sent me an email to let me know that it looks like Apple is in the process of replacing the silver Apple logo over the elevator and stairs at the 5th Avenue NYC store with a red Apple logo. My first thought was maybe they are getting ready for the holidays, but then I saw this post on Think Secret. Apparently Bono will be on the Oprah Winfrey Show tomorrow and will show off a special edition red iPod Nano. The unit will be a 4GB model wrapped in a special red case and will sell for the standard USD$199.00 price. USD$10.00 of each unit sold will go to Bono’s AIDS-awareness charity, (RED). RED then passes the money they raise to The Global Fund who helps women and children affected by HIV/AIDS in Africa. Until this launch (RED) products have oinly been available for purchase within the UK where they have special (RED) American Express cards and Motrola SLVR phones.

Update: Friday (10/13) Apple did release a special edition red iPod Nano. Also, the 5th Avenue Apple store in New York did have it’s logo changed to a red version. Thanks to Bill at iProng for the photo.

There are 7 comments on Apple going RED tomorrow? (updated):

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  1. Red, true video ipdo PLEEZE! | Oct 12 2006 - 05:57

    come one Apple Please bring us the true video iPod!!!!

  2. shane | Oct 13 2006 - 07:30

    We were in New York just yesterday paying a visit to the Apple store and we’re detoured from the main stairs while they were working on the apple- tis true- they changed it to RED. Interesting to know why.

  3. atomizer | Oct 13 2006 - 08:06

    Looks like they have it up now. Announcing the iPod Nano (PRODUCT) RED. $10 of its purchase price will go to the Global Fund to fight AIDS in Africa. Cool!

  4. djd | Oct 13 2006 - 02:23

    I don’t know… that Red Apple pic looks photoshopped to me. I’ll be heading there tomorrow though and will bring my Cam and scope it out.

    The Red Nano is pretty sexy. :)

  5. Ken | Oct 13 2006 - 10:19

    Looks very cool! I’d love to see a red iMac as well.

  6. djd | Oct 15 2006 - 11:17

    Just visited the 5th ave store last night and I stand corrected. Looks like they put a red plastic over the apple.

    Can I put a pic in the comments… let’s see…

  7. djd | Oct 15 2006 - 11:33

    Haha… apparently not…

    Here’s the link
    http://static.flickr.com/122/270279265_da56b089d6_m.jpg