Apple running new "Get a Mac" Campaign

6 new TV ads and a supporting website on Apple.com

Apple, Get a Mac Ads

Features Justin Long who played Warren Cheswick on the NBC show ‘Ed’.

Apple already hiring a new Aperture team?

If you believe this guy then yes. Says he started Monday on Apple's new Aperture team.

blakeseely.com

Daring Fireball blog attempts to clean up some of the Think Secret mess

daringfireball.net

Mostly right, codebase does require major re-writes and the project was a mess

The team was "dispersed" (re-assigned) and thus many left as a result, but they were hardly "axed"

ITunes tracks still a buck.

Apple has re-signed deals with Universal, Warner Music, EMI and Sony BMG and the per track price will remain $0.99 USD

At this point the labels need iTunes for on-line and really don't have much leverage.

The problem for the labels is singles are not profitable and more people buy singles on iTunes than albums. A $0.99 sales vs a $15.00 sale.

French DRM law update

The legislation that would require Apple to make tracks interoperable with all portable media players was re-written in committee and no longer contains that requirement.

Bigger Nano with Video

Rumors that Apple is set to release new iPod Nanos in September

Double the capacity and support for video

New Nanos should have Samsung chips

Portal Player is not out yet

New reports say that Samsung has only won the Flash based business and the high-end is still up for grabs

Broadcom, PortalPlayer and Samsung are all trying to win the next gen video iPod business

CEO Gary Johnson, "We're working to win back that business"

Portal players upcoming chip will do "full high-end video playback". The current Portal Play 5021 chip doesn't.

Next OS X files system may come from Sun

Apple is considering porting a filesystem developed for Sun's Solaris 10 to OS X

The ZFS file system is a 128-bit filesystem and offers virtually unlimited capacity and extremely fast performance because it is based on a transactional object model which gets by constraints of issuing I/Os

The system is also "self-healing" (repairs itself) and "endian-neutral, which means it should work in different computers with different processors.

Apple Store Openings in Colorado and Toronto

The FlatIron Crossing Apple Store in Broomfield, Colorado, opens at 10:00 a.m. on Saturday, May 6.

Has a Genius Bar and The Studio

The Apple Store Eaton Centre in Toronto, Ontario Canada, opens at 10:00 a.m. on Saturday, May 6.

iPods sent in to trapped miners

Several listeners from down under alerted me to this story

Two men trapped in a Tasmanian gold-mine for the past nine days were given iPods to help pass the time.

How will they recharge them?

Battery defect makes MacBook Pro issues a trifecta

In addition to heat and noise issues AppleCare is now quietly replacing batteries on some early models

General symptom is rapid battery loss or lack of capacity

MacBook Pro models produced in the first two weeks with serial numbers up to W8608 are likely to have the bad battery.

Possible reason for overheating

A poster on the SomethingAweful forum claims that Apple is applying too much thermal grease to the MBP GPU and CPU chips and it causing them to run hot.

Somethingaweful - Cooler MBP

The MPB service manual says to use "0.2-0.3cc" of thermal grease.

Lowering the amount dropped the temp 15 degrees C to 35 to 40C (Apple says 45 to 60C is in spec)