MacCast 10.11.2006 - Show #161
V Opening
V Opening Music
* Music is Say Anything by Manda and the Marbles
V News
V Apple seeking a Mobile Marketing Manager
* According to a post on MacSlash Apple had a recent post on it's job web site calling for a Mobile Marketing Manager. If it existed, the posting now appears to have been removed
* If true this plays into the speculation that Apple is possibly developing an "iPhone".
* Supposedly the job post called for a candidate to work with major carriers worldwide. Apple currently only has Motorola phones supported on the Cingular network
* Many feel Apple's iPhone device may be sold without service and the activated on any of a number of carriers. That or Apple will become a Mobile Virtual Network Operator (MVNO) leasing connectivity from another carrier, something Disney did with it's new mobile service.
V Former Apple CFO Andersen resigns from Apple board
* Former CFO and current board member Fred Andersen announced his resignation from the Apple Board of Directors
V Speculation is that the resignation was prompted by the recent investigation over stock options irregularities.
* From the report, "The investigation raised serious concerns regarding the actions of two former officers in connection with the accounting, recording and reporting of stock option grants."
V Among other findings, the investigation also found:
* The investigation found no misconduct by any member of Apple's current management team.
* In a few instances, Apple CEO Steve Jobs was aware that favorable grant dates had been selected, but he did not receive or otherwise benefit from these grants and was unaware of the accounting implications.
V Target gets in on movie studio "persuasion"
* Apparently Target President Gregg Steinhafel recently sent a letter to the Movie studios expressing concerns of deals for digital movie downloads
* In the letter he called for a "level playing field" when it came to pricing and eluding that if they didn't get it Target would reconsider it's DVD business. Target account for 15% of US DVD sales.
* This comes after similar reports that WalMart is also concerned over digital movie downloads.
* WalMart denied threatening the studios and Variety is reporting a potential Apple/Wal-Mart deal where a "digital download 'coupon' for iTunes would be purchased at WalMart with a percentage of the proceeds going to WalMart.
* To me it all seems like idle threats, plus based on pricing of movies in iTunes I don't think Apple is getting a great deal.
* One analyst is predicting at least two new studios will come on board after the holidays. Disruption of current DVD business and copy protection worries are primary reasons for hesitation on a pre-holiday launch.
* Margins on digital downloads must be much higher though.
V Apple posts new "Get a Mac" ads
* 3 new ads. "Counselor", "Better Results" (featuring Gisele Bündchen), "Self Pity"
Get a Mac
* The ads have been playing in Apple retail store and on Canadian TV for the past couple weeks.
V Starbucks most recent expansion... iTunes
* Starbucks Hear Music catalog is now in the iTunes Store.
* Available in a special new Starbucks Entertainment area.
* Hear Music are a popular CD series and co-releases sold in Starbucks coffee shops. iTunes versions can be purchased as entire playlists or individual tracks
V Is Santa Steve bringing us a real video iPod this year?
* Engadget seems to think so.
* Widescreen and wireless and they claim multiple "reliable" sources say it will be out before the end of the year.
* I frankly would be surprised, but the new iPod would be the Grinch to steal Zunes Christmas.
V Feedback, Comments and Commentary
V iPod Screensaver trick
V The author of this is Franc Isreal or Francis Real or Franc Is Real
.Mac Francisreal
* Set your iPod options to Enable disk use. This option appears on the iPod Summary tab in iTunes 7.
* In the Finder, double-click on your iPod icon to open its file browser.
* In the top-level iPod folder (the one with your Notes and Calendar and Contacts), create a new folder (File->New Folder, Command-Shift-N). Name it Demo Mode.
* In iTunes 7, select any Movie file and rename it to Demo.
* Dismount your iPod, but leave it in the charger. After a minute or two, the video named Demo automatically plays and then repeats.
V Comment about iTV and HDMI
* I asked for iTV feedback couple weeks back
* Play comment from Craig
V Rumors of Core 2 Duo MacBooks (Pros?), but are they worth it?
* Reports that Foxconn is now readying Core 2 Duo MacBooks or MacBook Pros have got people excited, but should they be?
* Anandtech test show there is not much benefit to the new chips with a slow front side bus being the biggest limiter to performance
Core 2 Duo vs. Core Duo
* Generally the chips seem to perform about 10% faster in most tests, with 3D and encoding applications seeing the most improvement.
* Battery life appears to be about the same and I have not seen results on heat, but most think the chips should run cooler.
* A newer version of the chips, Santa Rosa, is due out next year, so if you already own an Intel Mac laptop you may want to wait to upgrade. If you want an Intel laptop now the newer Core 2 Duo models will give you a very slight advantage over the current offerings.
V Is Apple's .Mac customer service sub-par?
* Listener Steve points out that many iWeb users have been having issue publishing to .Mac after the 10.4.8 update
* Looks like it really isn't the 10.4.8 update but just a case of continued .Mac reliability issues. I have people tell me all the time about issues with syncing, iWeb, iDisk and especially .Mac Mail
* .Mac (and iTunes Store) seems to be an area where Apples famed customer service really falls short.
* Should we get better service for $99/yr? ($8.25/mo).
V How I create an enhanced podcast
* Play comment from Colin
V I do use Garageband with a "Podcast" track.
GarageBand 3
* Trick: drag any folder of images into the "Pictures" area of the Media browser. Works for other media and in other Apps as well.
* Export to iTunes and add additional tags, lyrics, etc.
* Delete the Podcast track to export AIFF to iTunes and then do the final MP3 encode there (use Import settings).
* Create the XML feed with Feeder
V How to display the date in the menu bar
* Easy to show the day of the week next to the time, but what if you want the full date?
* Listener Chris found this at
* Only works in 10.4 Tiger
* 1) Open System Preferences by following Apple » System Preferences.
* 2) Under the Personal section, click on International.
* 3) Select the Formats tab and click on Customize under Dates.
* 4) OS X does not offer the date options under the Times section, so we can create the format we like in Dates, copy it, and paste it in the portion for customizing time. Select the dates format you want to start out with, such as Medium or Long and drag items from Date Elements to get your favored format. Highlight and copy this, then click Cancel.


* 5) Click Customize under the Times section. Select Medium from the drop-down menu and paste what you had copied in step 4 where you want it to appear.
* 6) Click OK and glance at your menu bar to see the new format. You can go back and add spaces or other characters between elements as needed.
* 7) You can further modify this by setting options in System Preferences » Date & Time » Clock. Options such as Show the day of the week and Show AM/PM are most likely what you would be interested in changing.
V Can we get a non-Apple BT mouse and keyboard recommendation?
* I know there are some BT mice out there and of course there is Apple's, but can anyone recommend a non-Apple BT keyboard and mouse combo?
* Maybe send in an audio review (2-3 minutes).
V Closing
V Geekanoids Mac Expo London Coverage
* Play promo from Dave
V Visit the website
* Show notes.
V Keep emails coming. Audio comments.
V 206-222-2788 (20-MACCAST-8)
* MacCast Forum
V "Open Mind" by Daniel Björnmo
* MacCast listener and guitar player from Sweden
* Relaxing and more soothing vibe, so if you are tired and driving you may want to pull over or wait until you get home to listen.
* Artists mySpace page
Daniel Bjornmo