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New iPhone ads spotlight AppStore
Lonely Planet, Cro Mag and Vicinity are three new iPhone ads now airing and available for viewing on Apple.com
Lonely Planet shows off a Language learning app, CroMag demos the gaming functionality, and Vicinity highlights the location based apps.
Tag.. "and this is when you realize, this is going to change everything".
While your there also checkout the 4 new Mac/PC ads: Off the Air, Pizza Box, Throne, and Calming Teas
For it's part Microsoft will spend some of it's $300 Vista marking budget to get their own switcher, Jerry Seinfeld. The reportedly $10 million dollar deal with have Jerry (who was featured in a Think Different ad and allegedly a Mac fan) helping restore Vista's image and bring users back to the Dark side. Chris Rock and Will Ferrell (who also appeared in Apple Ads) are also rumored to possibly be showing up in the spots.
Meanwhile, according to The Guardian, the U.K. Advertising Standards Authority has pull an iPhone ad from British "tellies" because of the iPhone's lack of Flash or Java support. A portion of the ad claims that "all the parts of the internet are on the iPhone.". Because many sites today use Flash and sometimes Java the Standards Authority felt the ads made misleading claims about the internet capabilities of the iPhone.
MacBook Air Software Update 1.0 released
Fix for an issue where the Air would shut down processor cores (know as core idling) under heavy load like during video playback.
This is precisely when you would need additional cores.
Users were reporting overheating, poor performance, and choppy video playback.
A software note also reminds Air owners to remove any third-party software used to control processor speeds before installation
Apple looking to post a strong quarter
Apple Insider reports that Gene Munster has crunched the July figures from NPD group and like what he sees.
If the numbers hold true for the quarter Apple might see sales of 2.7 to 2.9 million Macs beating Street estimates of 2.6 million.
Rumors of a new notebook announcement in September along with an unknown launch date is keeping Munster conservative on Mac sales, at 2.55 million.
Munster is looking for between 5 to 10 percent growth on iPod sales at between 10.7 million units to 11.2 million units.
Tack on an estimated 4.1 million iPhones and the Mun-man is think Apple could see per-share earnings of up to $1.19 on revenue of $8.5 billion. Not too shabby against Apple's own estimates of of $1.00 on $7.8 billion.
Munster currently has Apple on a buy rating with an estimated target of $250.
Apple's enterprise share also seems to be on the rise, at least according to Ben Gray of Forrester Research. MacNN reports that Gray claims that Mac OS X use in enterprise has risen to 4.5%, up from just 1.2% in January of 2007.
And the iPhone may be claiming it's way up in Enterprise too. Mac Observer reports on a recent Change Wave survey of 2,000 IT professionals that showed 17% were planning to buy iPhones for their organization in the next quarter. That's up 4% from a year ago. Also 19% claimed the addition of 3G makes them more likely to purchase Apple products in the future.
What is wrong with 3G?
Apple is fixing something. USA Today reported that company spokesperson Jennifer Bowcock said, "The (2.0.2) software update improves communication with 3G networks."
Has already spawned a class-action lawsuit from an Alabama woman and her attorneys.
Engadget reports on tests conducted by Swedish engineers from Bluetest who claim the iPhone 3G hardware stood up in FCC style testing. Matching the reception quality of both a Nokia N73 and a Sony Ericsson P1. That would leave only firmware and software as possible issues within the device. Of course outside forces like network coverage could also factor.
According to Mac NN Wired's Gadget Lab conducted a survey with the help of 2600 people internationally and concluded that poor network Infrastructure was the issue.
1,638 US, 233 Australia, 152 Canada, the rest primarily EU
Australia was the slowest with an average speed of 759 Kbps, but Optus and Virgin measuring speeds of just 390Kbps
Germany and the Netherlands were the fastest at 2000 Kbps
Canada (Rogers and Fido) second at 1330 Kbps.
AT&T in the US tied Telstra, Telia, and Softbank at 3rd with speeds of 990 Kbps.
Now this was just speed tests. US had the most "drops" of the 3G network with 63 out of 80 reported overall. Keep in mind 62% of the respondents were from the US.
There could be something to the network thing. AppleInsider reports that a Citigroup analyst has encountered similar dropped call and network performance issues while testing the new Blackberry "Bold" on the AT&T 3G network . The Bold use a chipset from Marvell and not Infineon, so it does seem to support the carrier/network theory.
MacNN also rpeorted that the Gothenburg Post in Sweden brought 2 iPhone 3Gs from reader who were complaining of issue to the same facility and the test held up. Interestingly in an informal field test near their homes a Sony Ericsson showed full bars while the iPhone showed low 3G connectivity. But when they load the newspapers homepage the Sony on 3g loads it in 46 seconds, an iPhone on Edge? 32 seconds.
Rumors brew. Possible Sept 9th iPod Event
Digg founder Kevin Rose is at the crest of another rumor wave and Brian Lam (Gizmodo) and ArsTechnica are riding the wake.
Apple has held Sept. iPod events before and this time round is strong rumors of a new Nano along with redesigned iPod Touches
The Nano seems to be returning to it's roots. Candybar shape, oblong end profile, and wider screen (which I assume can orient horizontal)
Lower price points
Rose speculates at iTunes version 8 (Ars cannot confirm) and says no subscriptions, but sophisticated recommendations? Browsing and discovery in the enormous catalog has become an issue.
Now not to let other rumors wither and die, Mac Rumors claims some retailer have been told to stop restocking Mac minis, MacBook Pros, iPods and even Cinema Displays.
Psystar sues back.
Psystar has finally answered Apple's lawsuit filed back in July and they are doing so with a countersuit.
Psystar has been, and continues to, sell low cost Mac clones pre-installed with a hacked version of the OS X operating system.
In the countersuit Psystar's lawyers claim Apple is participating in the unlawful restraint of trade and they allege violating the Sherman and the Clayton Antitrust Acts by tying their OS to their own hardware.
Psystar denies modding any of Apple's proprietary OS X code, but has admitted to modified some of the open-source code, but only while keeping in line with the terms of those open source licenses.
Bloomberg glitch kills Steve Jobs
Wired.com says that with updating their 17-page obituary for Steve Jobs something went horribly wrong and the article was sent out to all Bloomberg PR subscribers.
It is common for organizations to prepare obits for high profile individuals in advance and this seems like simply an accident and is unrelated to any recent reports of health issues for the Apple co-founder.
The obit also did contain names and contact info (including some phone numbers) for many key figures who knew Job's. (Woz, Larry Ellison, Al Gore, Bill Gates, Eric Schmidt, and Guy Kawasaki among others)
New 3.0 version is in the works. Announced at Macworld and has great new features like Diagraming tools to make flow charts, graphs, diagrams, etc.
Buy now and get up to speed, it's a free update to 3.0.
Feedback, Comments and Commentary
Feedback to App store and Apple comments from last show
Woah! Did I apparently stir things up.
Clarify some comments about the App Store
I think the App store is a good thing for Apple and Developers
I like the AppStore
I am not sure I like Apple having ALL the control over software for ANY platform.
I can rip my own CDs and movies into iTunes, I can buy apps of any kind or content on my Mac, why not on my iPhone?
I get the arguments of stability and or security, but so far even with the restrictions that hasn't been the case.
I know people who have Jailbroken phones that are just as stable.
Part of the reason is the carriers, but the iPhone has moved beyond just a phone. You no longer lease your phone from Ma bell. Why should Apple and AT&T get to dictate usage on top of their service? By all means feel free to restrict the services, just not the device, but if you do that then you need to give me choice in service providers.
I guess I'm saying the old model is broken and we can do better.
Of course Jailbreak is an option, but it is unsanctioned and while it seems safe now there are no guarantees it will not break the phone at some point in the future. A hack is a hack.
Apple's quality issues
Over Mobile Me, hardware, etc.
I have lots of emails saying things like "after my bad experience I will never buy an Apple product again", yet I read most of these and it's from people who had their issues finally resolved by Apple. Apple eventually replaced their system (with brand new models), Mobile Me mail was restored, it took 10 days, but it was restored.
This to me is extreme, other companies would have said, "tough dookie".
Apple is still a good company, but I think in flux. Growing pains as they branch into new markets, try to extend their media reach. compete a platform migration, and innovate new hardware designs.
Also this may be an observation of percentages, more hardware to more people, means more reports when issues arise. I have no hard facts that hardware is less reliable, but form reports it does seem that way and personally i do think there is a higher failure rate, but that's just my gut feeling.
To my comment about hiring more people many responded that the talent Apple requires may just not be available and it is costly to hire away talent from other companies.
I have faith they will get a handle on it, but will be keeping a watchful eye.