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Intro
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I’ve been thinking a lot about what the rumored iWatch means for the future of Apple.
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They really are due for the next disruptive product.
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The iPod, the iPhone, the iPad (to a lesser degree) all shook up industries.
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But existing ones. Wearables is a new market with no clear leader yet.
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Many see it as potentially the first revolutionary product launched under Tim Cook
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Not really accurate in my opinion, but OK.
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It’s success or failure could mean a lot of things.
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Some would see it as a sign of the future of an Apple without Steve Jobs
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Can they still innovate or is the magic gone
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Some will see it as a sign of the viability of Smartwatches as devices, possibly even wearables as a whole.
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Current market
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ABI research shows just 510,000 units for Q1 2014. Around 2.2 million units a year currently.
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Samsung, Pebble, LG, Moto 360
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To be fair the Moto 360 isn’t shipping and Samsung’s new models are just shipping.
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Still many say the masses are waiting to see what Apple does
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The trouble with most solutions to date are they are little more than notification screens on your wrist
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They augment, but don’t replace the device you already carry
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They don’t provide a reason to be worn for many beyond just a techy fad object.
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The big question is, Is there anything to revolutionize here or is it a non-starter?
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Apple
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21 million units in 2015 predicted by UBS analyst
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Technology
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HealthKit
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HomeKit
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Must go far beyond simple notifications. People need a reason to constantly wear it.
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Siri
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Media controls
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Extensions?
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Biometrics
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Auto login?
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Payments?
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Privacy
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Opt-in
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Apple makes money from products and services, not the data and advertising.
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Key especially for sharing medical data.
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Design
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Fashion is a big part of this.
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Recent rumors have suggested a 2.5-inch rectangular display
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I really like the round concepts in the Moto 360
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How can Apple succeed
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Consolidation
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Converge existing health devices with their wearable
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Many people stop using fitness trackers after a few months.
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Lifestyle changes aren't made or not long lasting
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Fad devices, like fad diets.
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Device needs to offer more than one benefit
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This also gives a much broader consumer appeal.
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Challenge is it needs to do many things we'll
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Integration
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Work with my other devices and data.
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Not just with my phone, but also my tablet, Mac, TV, appliances, etc.
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I think a big advantage for Apple is integration with the desktop.
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No other company, except Microsoft maybe, can really integrate their mobile device hardware seamlessly on the desktop because they don’potentiallyt control it.
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App integration
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Probably via more "kits"?
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Extensions
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Widget apps. These could potentially be autonomous.
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Cloud
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Quicker access to relevant data
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Must be "aware". Not just by location, but also intent.
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If I have a meeting, but there is a traffic event, then it should alert and offer to adjust the time I need to leave accordingly or after to text the person I'm meeting that I might be late.
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The awareness could also bring smart syncing of data
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While I’m on wi-fi it could selectively sync data dependent on what info it anticipates I may need
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Weather
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Directions
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Schedules, etc.
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"Intelligent" auto-syncing
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Even if it’s tethered to my phone this could help with battery life and data usage.
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Autonomy
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Needs some amount of utility away from other devices
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Enhanced by integration, but not dependent on it.
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Store info until connected and sync'd
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Control
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The reason Apple may be better poised to succeed.
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They are one of the few companies who can control the end to end experience
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Components
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Custom parts
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Cameras
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Touch ID
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Lightning connectors
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Sensors
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Batteries
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Silicon
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Slimmed down A-series processor
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M7
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Materials
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Liquid metal
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Sapphire glass
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How apple can often avoid a "spec war"
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Software
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Security
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Apps
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Hardware integration
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This is increasingly a selling feature.
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Closing
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Feedback
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Hotline: 281-MAC-I-AM-9 (281) 622-4269
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Skype: themaccast
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