I would argue they launched the best line up for products they have ever had.
Counterpoint Research noted this past week that the iPhone 12 became the best selling 5G phone in the world in October
And that was with only 2 weeks of sales in October
That also made it the 7th best selling 5G phone in all of 2020
And the iPhone 12 Pro was the second best selling 5G phone for October
Macs saw a great boost as well.
I a research note Goldman Sachs says that Mac revenues rose 50% year-over-year in the third quarter of 2020
More people working remotely and doing school from home helped both Mac and iPad sales
It’s likely that positive reviews of Apple’s M1 machines and the Holiday buying season will also help Apple post big numbers for Mac in the 4th quarter as well.
Year-end speculation turns to Apple Car
Reuters came out with a report speculating that Apple Car production could begin as early as 2024
We won’t even comment on the crazy rumor that seemed to claim Apple might have a car ready in 2021
Apple’s breakthrough is rumored to be a monocell battery design and investigating lithium iron phosphate (LFP) battery chemistry
The goals being more efficient and longer range batteries
LFP batteries are also less susceptible to overheating
The report also claims that Apple could “radically” reduce battery cost
The report says Apple has once again re-shifted focus back to producing their own vehicles
Previous reports had claimed Apple had moved to developing a self-driving system and that they would likely partner with an automobile manufacturer to integrate their system
Apple would still likely use a manufacturing partner to build their vehicles.
Goldman Sachs said in an investors note that Apple is likely more interested in developing in-car experiences than a vehicle
Cited the low profit margins of the car industry
Also noted the time people in self driving vehicles will have to interact with information and entertainment systems.
Elon Musk claimed on Twitter that he tried to contact Apple about buying Tesla back in the “darkest days of the Model 3 program”
Says Tim Cook wouldn’t take a meeting
Analyst Ming-Chi Kuo doesn’t think Apple will have a vehicle ready to launch
A Gaming focused Apple TV
This coming from Bloomberg via Mark Gurman’s most recent newsletter
Basically re-iterated the rumors that Apple is working on an Apple TV update in 2021
It would have an updated processor, though it’s not clear which one. A12 or A14 variants have been rumored
A new remote with “Find My” like capabilities
I would assume using the Ultra-wide band capabilities found in newer iPhones
Apple may even produce their own game controller
Let’s just hope it’s not perfectly symmetrically shaped with only a single button and a trackpad. ;)
Higher 64GB and 128GB storage capacity options
Store bigger and better games with more data
With more and more apps, including Apple TV app, making their way to smartTVs Apple needs a way to keep their set top box relevant.
The Verizon 5G dupe
PC Mag did 5G vs 4G tests in NY and Chicago on Verizon and by switching to 4G you could often get faster results
The reason… to roll out it’s “Nationwide’ 5G Verizon uses a technology called dynamic spectrum sharing, or DSS
Some of the channels for it’s 5G reuse parts of their 4G channels
In a statement Verizon even confirmed that for many customers the 5G speeds would be similar to 4G performance.
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