Apple has released a second beta of Studio Display Firmware update in a week with the release of macOS 12.4 beta 3
The biggest change in this version seems to be improved sharpness. The prior update seemed to improve noise reduction, contrast, and framing.
Overall though the images still seem to be a bit washed out and flat.
Apple supplier changes Apple’s design
And as you may imagine that has not worked out too well for them
We mentioned Chinese display manufacturer BOE on the show before. They are just one of the many suppliers Apple uses for OLED panels for iPhones
They only provided about 10 percent of all iPhone displays in 2021, but still supplied displays for the the iPhone 12 and iPhone 13
They’ve also been hoping to become one of Apple’s main iPhone display providers by 2023.
Now it looks like they could have messed that up.
According to The Elec their production dipped significantly around February mainly because there was a shortage of display driver integrated circuits and the majority of those were going to Apple’s main supplier LG
So BOE apparently “fixed” the situation by redesigning the panels by expanding the circuit width of thin-film transistors and when Apple found out they told them to halt production
They probably will actually continue to be an Apple supplier, but I have to imagine they have had a stern talking to and won’t be making that mistake again.
Apple does well in Q1 PC Market
Coming from Canalys a new report shows that in Q1 of 2022 worldwide tablet and PC shipments were down about 3 percent
Still Apple was able to slightly beat the rest of the industry when it came to the decline.
Apple saw shipped an estimated 14.9M iPads in the quarter which was down about 2 percent from 15.2M in the same period last year. Still Apple maintains an estimated 38 percent of the worldwide tablet market
Tim Cook noted in the last quarterly results call that the iPad was hit particularly hard by supply chain issues last quarter
When you combine desktops, notebooks, and tablets things were even a bit better for Apple. Overall shipment were up 1 percent year over year and Apple took first place in global marketshare with 18.8 percent of the market beating out Lenovo
Apple TV+ shows getting attention
Apple TV+ still isn’t a huge player in the streaming space in terms of marketshare. I think most estimates are somewhere around a 3-5 percent share of the market
But Apple’s focus on quality over quantity seem to be paying off at least in terms of buzz and charts
In a recent report from Just Watch Apple had two shows in the top 5 of most streamed shows for the month of April. Severance at number 2 and Slow Horses at number 5.
Not too shabby. Plus you hear he buzz for movies like Coda and for shows like Ted Lasso and seems like Apple is garnering a lot of attention even though they aren’t considered a threat to giants like Netflix or Disney
And they continue to announce new stuff that is interesting and with big names attached
This week Apple announced an upcoming film about the live of Michael J. Fox that will be directed by Davis Guggenheim
Laurene Powell Jobs, is also one of the executive producers of the film
Variety is reporting that Apple is also planning to release a new TV show based on the 1991 film the Prince of Tides
The 1991 film, which was based on a book of the same title, starred Nick Nolte and Barbara Streisand
The new adaptation for TV will reportedly be written by Tate Taylor.
There was no word on when the series will be released or who is signed on yet to star in the series
Variety is also reporting that Apple plans to delay the release of the film Emancipation which stars Will Smith
The film was originally supposed to release this year but will now come out in 2023
The report says at least part of the decision for they delay is the controversy surrounding Smith slapping comedian Chris Rock at this years Oscars
The story also notes that the film is still heavily into post-production and had been hit by several delays that have also created a reason to delay the release.
New AirPods updates in 2022
Mark Gurman says we still have some AirPods updates to look forward to this year
It’s been three years since the release of AirPods Pro, so they are getting long in the tooth. Gurman still expects an AirPods Pro 2 update this fall
Not a lot new about features but most expect a redesign with smaller or no stems and additional health features and maybe improved battery life?
He then also mentioned the AirPods Max saying he expects them to be available in new colors and also hoping for a price drop though not mentioning anything else, like new features. He also doesn’t say what colors.
I vote for brighter and maybe a cool deep purple?
Speaking of health features Gurman also recently claimed that Apple had been exploring a grocery delivery and pickup service, like Instacart, that would integrate with the Health app and assist with nutrition tracking
In addition, for expanding it’s services options, Gurman claims Apple is focused more immediately on two things
An iPhone hardware subscription program and a Buy now, pay later financing service for Apple Pay
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We had a couple of recommendations come in based on past episodes