shownotes_MCM20111004

Opening
  Apple Retail summary
  Macs
    MacBook Pro and iMac are the 1 best selling notebook and desktop in the US.
    The Mac outgrew the PC market by almost 6x
    NPD August 2011, Apple 23% market share (year over year growth?)
  OS X Lion
    Over 6M copies of Lion downloaded
    80% more sales than Snow Leopard
  iPod
    78% Market Share
    Over 300 million iPods have been sold
    Microsoft discontinued the Zune
  iPhone
    iPhone 4 represents over half the iPhones Apple has ever sold
    93% of the Fortune 500 are testing or deploying the iPhone
    70% very satisfied customers, vs. 49% for HTC (next closest) (source: ChangeWave, June 2011)
    5% share of the overall market in handsets
    "This is an enormous opportunity for us."
  iPad
    95% consumer satisfaction rates
    Schools, Pilots, Hostpitals and using or test piloting iPads
    92% of the Fortune 500 companies are testing or deploying iPad
    3 out 4 tablets sold are iPads
  iOS
    Sold more than a 250 Billion iOS devices. iOS the number 1 mobile OS
    61% of the Mobile Browsing market (Net Applications Aug 2011)
    500k apps on the App Store.
    140k of these are made for the iPad
    18 Billion apps downloaded
    $3B paid out to developers
New App, Cards
  Create on the phone and Apple mails them
  Templates look like the ones in iPhoto
  Push notification when it mails and arrives
  App Free, available Oct. 12th. Cards: $2.99 mailed in US, $4.99 elsewhere.
iOS 5
  Reviewed the 10 features the showed off at WWDC
    Notifications
    iMessage
    Reminders
    Twitter integration
    Newstand
    Camera App. Photo from lock screen, editing.
    Safari, Tabbed browsing
    Mail enhancements
    PC Free
    Game Center
  Free update. Available October 12th.
iCloud
  iTunes in the Cloud
  Photo Stream, like iTunes in the cloud for photos
  Back in the cloud
  Find My iPhone
  Find my Friends
    Friends and Family location service
    Find people by location
    Set location sharing blocks of time
    Temporary sharing options
    Privacy and parental controls
  Free for iOS 5 and Lion users
  iTunes Match Music service, USD $25/yr.
  Launches October 12th
iPod Nano
  Improved multi-touch. Bigger icons. Swipe between instead of grid.
  Improved the fitness. No sensors needed.
  New watch faces. Chronograph style, Micky and Minnie Mouse, etc.
  Available today. Lower Price: $129 8GB $149 16GB
iPod Touch
  Added White
  Available on October 12th.
    64GB, USD $399.00
    32GB $299.00
    8GB USD $199.00
iPhone 4s
  Dual Core A5 with up to 7x faster graphics
  Improved battery.
    8 hours of 3G talk time.
    9 hours of wi fi browsing.
  Improved antenna design, "It can now intelligently switch between two antennas between send and receive to make even better call quality.”
  Improved HSDPA.
    Apple claims that matches 4G and is faster in "real world" use
    Computerworld recorded a 13.3Mbps average download speed on Verizions LTE 4G network, but a 26.1MBPS peak
    Old Theoretical max of 5.8 up and 7.2 down — now same up but down doubles to almost 14.4Mbps.
  Worldphone. iPhone 4S has both GSM and CDMA.
  Camera
    New sensor. 8 megapixels.
    Up to 3264-by-2448-pixels
    A Hybrid IR filter. Better color
    Wider improved optics
      5 lens elements
      30% more sharpness
      f/2.4 lens
    73% more light from backside sensor.
    Faster (1/3rd faster). Apple claims 1.1 seconds to first photo and 0.5 sec between shots.
    Apple designed Image Processor "chip" in the A5
    Face detection. Better white balance.
    Video
      1080p
      Real-time image stabilization
      Temporal Noise reduction
  Siri
    Voice recognition and language parsing
    Also does text to speech
    Contextual, build one command on top of a response
    Dictation
    In Beta
    Launching with support for English, French, and German
    The app is being removed and it will be iPhone 4s exclusively
  Available on AT&T, Verizon, and Sprint in US
  Pricing
    16GB, USD $199.00
    32GB, USD $299.00
    64GB, USD $399.00
    iPhone 4, USD $99.00
    iPhone 3GS, Free
    All pricing requires a 2-year contract
    Pre-orders start October 7th, Release October 14th
      US, Canada, Australia, UK, France, Germany, Japan
      Launch in 28 additional countries on October 28th
      70 countries total by the end of the year.