Craig Patchett from the Behind the Scenes podcast sent the following email about Roxio’s new “upgrade” option or lack there of for Toast 7. Seems like they may be learning some upgrade pricing tricks from Apple.
I won’t be upgrading to Roxio Toast 7, even though I’m a registered user of Toast 6. Why? Because apparently Roxio couldn’t care less about its registered and loyal owners. The cost to upgrade to the latest version? The same as it is for anyone else to buy a copy. Technically, actually, it’s more. Any user of OS X qualifies for a $20 discount off Toast 7, which you can purchase from Buy.com with tax and shipping for $85. Net cost: $65 after rebate. Registered owners qualify for a whopping $30 discount, but only if they buy directly from Roxio for $99.95 + $11 shipping (the discount only applies to the CD version) + tax. Net cost: $80.95 + tax after rebate. So basically Roxio wants to reward those who are buying Toast for the first time and punish those who were foolish enough to purchase previous versions.
This approach to upgrade to upgrades is disgusting and is nothing more than a blatant example of corporate greed. Roxio should be publicly shamed by its existing customer base for choosing such tactics.