Are new Intel Centrino Ads telling us something?

Written by: Adam Christianson

Categories: News

Intel logoThe weekend I saw one of the new Intel Centrino TV Ads and I immediately noticed some things. First the ad featured Tony Hawk and Seal, who are known Mac users. I thought that’s interesting. Then I noticed that they never say the term “PC” in the ad, they only refer to “mobile laptop technology” and then finally the closing screen of the ad had an almost all white look with a very “aqua” like version of the Intel logo. Are they subtlety signaling the arrival of new Intel macs soon? I just needed to share these observations and fan the flames a little.

[Watch the Ads] – Requires Windows Media Player

There are 12 comments on Are new Intel Centrino Ads telling us something?:

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  1. Webmonster | Oct 03 2005 - 04:50

    The Transition Syndrome strikes !

    No, really a sharp observation there. Obviously part of the ‘game’, a teaser. Oh, bye the bye, new Macintels will arrive summer 2006… NOT winter 2005.


  2. Wilf | Oct 03 2005 - 04:37

    Could be Adam.

    “Are new Intel Centrino Ads relling us something?”

    I think you might have meant “telling” :P

  3. Mike | Oct 03 2005 - 07:37

    Here is a scary thought… Intel will one day buy Apple

  4. maccast | Oct 03 2005 - 10:25

    Good catch Wilf. It was late when I posted this. It’s fixed.

  5. Ivan | Oct 03 2005 - 10:42

    Does INTEL INSIDE MAC, means compatibility in all drivers and software between pc´s and Macs??

  6. Ken | Oct 03 2005 - 10:56

    Seal is also a big Mac fan. He has appeared a few Mac promo videos in the past.

    MS´s new campaign ¨Start something¨ it´s tv ads are created by the company called ¨Loyalkasper¨ You can see thier work here

    It´s a bit funny because this company was featured on Apple´s Pro site.

    I guess everybody needs a Mac to ¨start something¨…

  7. maccast | Oct 03 2005 - 10:43

    These ads are Intel (not M$) ads, I was looking for the new Itel ads online, but haven’t found a link yet. If I do I will add it to the post.

  8. imaginereno | Oct 03 2005 - 11:51

    You can find the link on the front page of intel’s website:

  9. Chris Holland | Oct 03 2005 - 06:26

    type: Tony Hawk is a know Mac User.

    You mean … knowN Mac User

  10. Mike Shur | Oct 03 2005 - 09:31

    These ads aren’t for MS, but the ads that Ken mentioned (Start Something) are. And those were made by Loyalkaspar, a company that was featured by Apple.

    … Doesn’t really relate to this post, but Ken is still right…

  11. Chris Holland | Oct 08 2005 - 01:39

    I first saw the ad yesterday (on a UK TV channel).

    I see what you mean Adam!

    If they aren’t trying to tell us something, then it is an incredible co-indidence:

    The “aqua”-esque logo at the end, the reference to mobile computing technology.

    In the UK version there are also singers, celebrities etc. sitting on people’s laps (“if you want entertainment on your laptop get Intel….”)

  12. Kim Moser | Oct 10 2005 - 08:16

    Telling us something? No, they’re selling us something :-)

    It’s interesting that they featured men sitting on women’s laps, men sitting on men’s laps, and women sitting on women’s laps, but no women sitting on men’s laps.