Apple has posted their new iPhone teaser ad titled, “Hello” on Apple.com. The new commercial aired last night during the 79th Annual Academy Awards. The ad shows a series quick cuts from films and TV shows where the characters are answering the phone and saying “hello”. The spots end with a rotating iPhone, the text “Hello”, an iPhone image, a message that says, “Coming in June”, and a white Apple logo. Interestingly, there is no URL and no text that would indicate the name of the product, iPhone. Personally, I felt the ads probably had little or no impact on anyone who isn’t already aware of the iPhone. Obviously Apple used film and TV images to tie in with the Oscars, but I didn’t find the ad very exciting or compelling. In case you missed it the ad is now available for viewing on Apple’s iPhone page.
[View iPhone Teaser Ad]