Advertising Agencies Notice Apple

Written by: John Fiore

Categories: Editorial, News

Ad-Blocking has been a subject of much debate since its conception. On the one hand we want to support the free sites we enjoy, yet cannot stand obnoxious ads. All the more so when they disguise themselves as application windows to mislead the uninformed user. Being on OS X has been a safeguard against these types of ads for people like my parents, who switched this time last year.

This may not be anything terribly new, but it appears at least one company has put a half-hearted attempt at misleading Mac users. While looking up guitar tabs this morning I came across this:


You might say that including both a Windows interface and a Mac interface would be ingenious, except for it’s fatal flaw. The first giveaway is, of course, the large Fisher Price looking buttons sticking out like a sore thumb. The second is it not being an actual window you can interact with. You might say the ad is doing more damage to itself by alerting Windows users that something is up.

However annoying it is, I couldn’t help but chuckle when I saw the attempt. At the very least we can say Apple is finally getting more attention, maybe not the kind we want, but it’s a start.

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