Written by: Adam Christianson
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A podcast about all things Macintosh. For Mac geeks, by Mac geeks. Show 450. Since WWDC last month there has been a lot of stuff to think about. Apple has started a new era of their products and branding and I’ve been thinking a lot about their future. In this show David Sparks (MacSparky) and Ken Ray (Mac OS Ken) join me to help me sort through some of the latest things that have been happening in the world of Apple.
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Absolutely get the most memory you can. Memory is the best bang-for-buck value when it comes to improving system performance and capabilities. And if OWC says that a machine can take more RAM than Apple says, I’d believe them. According to Apple, the maximum my girlfriend’s 2008 Macbook aluminum could take is 6 GB. OWC said that with a certain version of the firmware update applied, that it will go up to 8 GB. And they were right. I upgraded her to 8 GB and the machine has been running flawlessly (and MUCH faster) ever since. Just make sure to read the article, and if it says that you need to be on a certain version of firmware, make sure you install that update.
Actually, with Android, you *have to* run Angry Birds, Twitter, Gmail, and Facebook all at the same time. That’s because with Android’s “full-on desktop” method of multitasking, while you’re playing Angry Birds, Twitter, Facebook and Gmail are all sitting there in the background doing stuff. (Coincidentally this is also why your battery life is utter crap.) This is why all the Android phones are falling all over themselves getting quad- and octo-core processors, because all of those processor cores are needed to service all of those apps that are sitting in the background constantly doing stuff. The new multitasking behavior that’s coming in iOS 7 is an excellent compromise: programs can still sit in the background “doing stuff” but it is managed by the system. A program that you use more gets more background time (and gets it more often), etc.
Check MOG please
Was interested on your comments on the new Apple ad campaign, because personally I don’t like it at all– and it seems Jo Consumer doesn’t really like it either: http://www.macrumors.com/2013/06/27/apples-designed-by-apple-tv-ad-scoring-poorly-with-viewers/
I recognised the throwbacks to the “Think Different” campaign too, but it feels much less inclusive than that. Think Different was all about “we’re a bit crazy, so are you, let’s do cool stuff together”. But these new ads are basically just saying “We’re really clever designers. And please don’t complain too much if we don’t release new stuff very often”. And to make matters worse, they’re proclaiming it in clichéd poetry-style copy over uninspired stock-photo-ish stereotypes of Apple users, all of which screams “boozy ad agency lunch” to me.
(It was interesting you mentioned that both campaigns were partly intended to make Apple employees feel good about themselves, though–that’s also something I’ve heard about the current campaign from somebody with connections to Apple.)
Ken wants Apple to do more for podcasts? Is he forgetting that any the money made off podcasts goes to producers, not Apple? Apple does all the servicing of podcasts for free. Free. While Leo Laporte, who hates Apple, makes plenty off his podcasts. You want more Apple support, stop freeloading. Man up and charge for your podcasts.