Looks like Apple is continuing to expand their “Get a Mac” TV campaign. They just posted 3 new ads to the http://www.apple.com/getamac site.
I have to say I think they may even be better than the first round of ads. These seem to really focus on the concept that using a Mac will help you get things done, a concept I always felt Apple had a hard time expressing in their advertising. One of the ads even highlights the Macs new ability to run OS X and Windows XP (notice the legal line about needing to buy Windows). Overall I think these ads are a nice addition to Apple’s marketing blitz. They also seem slightly more compelling for switchers than the last batch, but are probably still a little more for Mac fans than potential PC defectors. Of course, I am still waiting to see those Gisele ads.