New Apple Mac vs. PC Ads

Written by: Adam Christianson

Categories: News

mac_oob.jpgLooks like Apple is continuing to expand their “Get a Mac” TV campaign. They just posted 3 new ads to the site.

I have to say I think they may even be better than the first round of ads. These seem to really focus on the concept that using a Mac will help you get things done, a concept I always felt Apple had a hard time expressing in their advertising. One of the ads even highlights the Macs new ability to run OS X and Windows XP (notice the legal line about needing to buy Windows). Overall I think these ads are a nice addition to Apple’s marketing blitz. They also seem slightly more compelling for switchers than the last batch, but are probably still a little more for Mac fans than potential PC defectors. Of course, I am still waiting to see those Gisele ads.

There are 13 comments on New Apple Mac vs. PC Ads:

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  1. Olly | Jun 13 2006 - 10:09

    I love these ads, and that one about it running Windows XP should definitely get a few converts if they run them on TV. Not being able to run Windows is the one obstacle that most people give as their reason for not buying a Mac.

  2. Ally | Jun 13 2006 - 11:05

    Gisele is still under contract with Louis Vuitton, and they want some exclusivity. After the end of this contract the ads problaby will be out. Dolce & Gabbana also hired Gisele and they are also waiting…

  3. Alex | Jun 13 2006 - 02:54

    I have seen all the ads on tv

  4. Adam | Jun 13 2006 - 06:31

    Very amusing ads. Apple is really rolling out some good stuff this year. I’ll be shocked if their market share doesn’t sky rocket with all the buzz they keep generating.

  5. Bruce Aguilar | Jun 14 2006 - 12:30

    Out of the Box is my favorite. Very funny and very true. Let’s hope Apple stays with this campaign a bit longer. All the PC users I speak to get a kick out the ads.

  6. Thorsten | Jun 14 2006 - 05:09

    Yeah the new adds are really cool.
    Gisele Adds will be interesting just because they will be new adds, what I don’t get apparently she is the most beautiful womanin the world or soemthing like that. Well she is slim and brown but come on I could run down 10 woman in my village who are hotter than her like that.
    I especially don’t like her face not attractive at all.
    But I guess this is just my oppionion.
    Denise Richards, Heidi Klum, Lindsay Lohan or the Olsen Twins are a much better choice.

  7. Alex Santos | Jun 14 2006 - 01:44

    These are by far the best ads of the series…much more mature. I love the fact that Apple is finally comparing machine to machine but this time going to the heart of the matter. Simplicity, all there right out of the box, and who needs a PC?

    Great Ads, keep them coming and keep airing them Apple.

    I hope parodies are coming…that could be fun.

  8. Joe | Jun 15 2006 - 12:43

    I like the new ads, too, but I think it’s a bit gutsy that they’re advertising a capability that they’re not officially supporting: BootCamp, the last time I checked, is still *beta* software.

    And count me in on the Gisele ads. :-)

  9. shakabusatsu | Jun 18 2006 - 11:01

    I think these ads are comparing apples and oranges, Mac is a brand, not an architecture. And Windows came up with the bundled software with the OS for movies web and such six years ago, when Macs still came with what, Quicktime, Macwrite, and a calculator? Apple, who has all of a sudden wised up, switched over to PC architecture (being able to run windows) which is going to make there computers cheaper (hopefully) and more compatible. They’re good computers (especially laptops). I just don’t like this false Mac vs. PC schlock, because now (hardware speaking) they’re the same.

  10. maccast | Jun 18 2006 - 10:05

    Hey it marketing, no one is expecting facts. right?

  11. JULIO | Jul 13 2006 - 09:19

    it´s a real good campaign…….it´s funny and truth.

  12. Dana | Feb 16 2007 - 06:38

    These ads are interesting but unfortunately not enough to make me switch over from my PC to a Mac. Some of the things mentioned on the video’s are misleading, but then most commercials that mislead the general public, Microsoft included irritates me. An example would be the built in camera. I don’t think I’d want a built in camera in my monitor/lcd. If it ever broke would I be able to replace it without having to replacing the monitor/lcd? And what if you need to move the camera??? Once time during a video session with my wife I wanted to show her the decoration I did to the living room. So, I paned the camera around the room to show her… I could only imagine what it would have been like if I had to pick up the monitor and do the same thing. That would actually be pretty funny. And I didn’t quite understand the video about pc’s have more fun… or was it Macs have more fun. Personally I use my PC for everything, from doing class assignments to writing programs for work, to creating a movie from captured video clips I captured from my gaming in World of Warcraft and I’m now planning to build another PC that I will use for my entertainment center to host all my mp3, video files, Pictures, PVR functionality and play my DVD’s, all from my couch using a remote. (As you can see I like technology) I’m sure you can do that with a Mac since Macs are suppose to be really good at content media. Throw in a TV Tuner card that does hardware mpeg3 encoding which you could then edit with the nice video editing software the come with Macs and that would make it a pretty sweet machine. I will say one thing that I like about Mac is their OS now has UNIX oriented. That was a good move. Windows should adopt this. I hope that solved those uninstall issues because uninstalling software from a Mac computer is irritating. I also don’t like the one button feature. I want at least two buttons for more options and three buttons would be perfect. Don’t get me wrong. I’m not a Microsoft fan at all and prefer Linux, but I like the freedom that an x86 architecture gives me and Windows…. for now, allows me the freedom to do what I want. Since I build all my PC’s I am able to know what’s in them and what they are capable of handling, so an “out of the box and it better work” approach doesn’t work for me. I don’t want to have to buy a whole new computer for $2000+ when all I may really need is a processor upgrade and bios update or worst case a new motherboard (and not those crappy motherboard CPU combos you see in the Fry’s ad on Fridays) for around 500. Besides, PC’s work out of the box just like Macs do. If Mac’s allow me to add upgraded parts as technology advances instead of buying a whole new computer and run Windows, that would be a big plus.

  13. Gary Waltrip | May 10 2007 - 05:16

    I have always been a P.C. man. Apple didn’t appeal to me for many years because it couldn’t run all my business software. Also, Apple computers were too expensive and I didn’t trust any computer that was named after fruit.

    However, I have been watching with interest those new Apple TV ads that have a guy in a business suit (who is the P.C., or IBM compatible personal computer) talking to a young with-it guy in jeans (who is the Apple computer in the ad). Well frankly, I look more like the P.C. guy and at first I resented the ad’s subtle put-downs of IBM style personal computers, the ones like mine who run Microsoft Windowss.

    The most recent ad, however, really hit me where I live. It shows the PC guy at a party with a bunch of other guys in suits, and the Apple guy is there too, in his usual jeans and casual wear. Overhead there is a neon sign with VISTA blinking. The PC guy remarks, some party, as Vista is the first major Microsoft update in five years. The PC says that with Vista, now he has to replace his graphics card, install more memory and now some of his old programs and peripherals no longer work. “Ain’t that the truth,” I find myself responding.

    I bought a new HP notebook computer in January, and installed Vista for Business and liked the way it looks and works. However, some of my older programs really don’t work with it, though most of them do. The thing that really griped me though, was that my printer no longer works. They don’t use parallel ports anymore, and now I have to buy a new printer. Okay, I went to Staples and bought a reasonably priced HP 1020 laser printer. I installed it, and guess what? It doesn’t work because Hewlett Packard hasn’t written a Vista driver for it yet, though they are supposed to do so by July. I took the printer back. Now when I want to print, I hook up my old Compaq, which has a parallel port and works with my HP 1100 printer.

    This was bad enough, but in February I had a liquid spill that damaged my new HP computer. The damage was not covered by my warranty. I took it to an HP partnered repair site where they kept if a full two months, unable to get the needed replacement parts from HP. The computer needed a new motherboard and a new keyboard. HP said that only they could replace the keyboard, and it would cost $600. Fortunately, the repair shop found somewhere else to order the keyboard, so it only cost $135 to replace. But HP wouldn’t supply a new inner cable (worth about $5) so my cute blue lights on the dashboard no longer work. One of my USB ports no longer works either, and ditto my built-in web cam. So after paying $945 for repairs, my HP notebook computer now functions, but without all of its original hardware accessories. Hey, thanks HP. Your customer service sucks.

    Yes, Apple, you have finally got my attention, after being a PC man for 20 years. The Apple ads are very effective because they tell it like it is. Microsoft’s performance with VISTA and HP’s lack of performance with customer support have made me a potential defector to Apple. If you can’t count on the software or the hardware being fully functional, why but it at all?

    When I’m flush with cash again, I will give serious thought to buying a Mac Powerbook. Besides, who wears suits these days anyway?