Core Animation, “previewed” long before WWDC? (Updated)

Written by: Adam Christianson

Categories: News

coreanim.pngAstute listener Ope just emailed me to point out that we may have seen a glimpse of one of 10.5s new features long before WWDC today. Take a look at the last Apple iTunes “1,000 Songs” commercial for the iPod Nano+iTunes and then head over to Apple Core Animation page in the Leopard preview area of their site. The similarities are amazing. Looks like Steve liked the technology so much he had them make a commercial out of it.

Update: We’ll now that I have actually seen the keynote I know that this demo was recreated based on the TV comercial. The original commercial was animated and pre-rendered. The Core Animation demo was all generated in real-time. Awesome.

There are 6 comments on Core Animation, “previewed” long before WWDC? (Updated):

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  1. tuns | Aug 07 2006 - 02:19

    I’m trying to remember when the iTunes ad came out. And also, picture the time frame, cos developers at apple must have had CA (core animation) months before the iTunes ad came out. Good job devs.

  2. Craig | Aug 07 2006 - 03:06

    I thought the same thing when I saw the Core Animation preview.

  3. Rozza | Aug 08 2006 - 01:13

    How long will it be before we see a comparison between the 2 on you tube? XD

  4. Anathema | Aug 08 2006 - 10:04

    The guy who introduced Core Animation in the Keynote said that the commercial was NOT done with Core Animation – it was film.

  5. Ronnie | Aug 08 2006 - 12:20

    That commercial was a movie, whereas the Core animation preview was an interactive screensaver generating and manipulating layers in real time.

    The guy said that without Core animation, the screensaver would’ve taken 4000 lines of code. But with Core animation it only took 400 lines of code

  6. how to draw | Jun 16 2008 - 01:54

    Just wanted to announce that I am now officially done with PCs, hello fellow mac users, may our reign of superior taste and intellect be a long one.