If you are in the US and were watching television last night, you might have been pleasantly surprised to see a new Apple commercial. This new one was for the iPod shuffle, which showed how amazingly small it actually is. The ad gets away from the previous iPod silhouette spots, and instead has a series of people clipping the 2G shuffle to their clothes. The transition effect between each person is neat—all you can see is the torso of each person, and a new one is introduced by removing or adding clothes (don’t worry, it’s G-rated) and then clipping on the new shuffle.
You can see the ad now on Apple’s website here.