Apple UK open store in PC World

Written by: Dave Cryer

Categories: Editorial

Apple UK PCWorldApple’s website detailing a new shop they have opened within PC World at Enfield, Middlesex, UK. My previous experiences with buying Apple kit from a PC World has left a lot to be desired, so this news is very welcome. The page on the Apple website explains how the full range of desktops and laptops are on display, with regular demonstrations of the kit and related software. Good move, let us hope this helps to spread the word.

There are 8 comments on Apple UK open store in PC World:

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  1. Olly | Jun 23 2007 - 07:29

    I hope this provides a service more like the standard Apple stores because my experience of Apple products in PC World has been dire. When I was helping my father choose a new computer we had a look at the Macs and a salesmen told us that he could never use one because he was too reliant on Microsoft Word.

  2. Numpty | Jun 23 2007 - 01:24

    I wouldn’t venture into a branch of PC World if they were giving Apple stuff away! A truly dismal place to shop, and not cheap either.

  3. Brad | Jun 24 2007 - 12:39

    As long as the apple staff are not employed and paid by pc-world i will be happy. Experience from a job interview there once taught me that they wanted sales people not experts on the shop floor. Only interview i wanted to walk away from just a arrogant small minded large windows pc shop with a small mac section of g4 macs (yes my local pcworld had g4 macs last time i looked, even though the macintel was introduced).

  4. Paul | Jun 24 2007 - 03:58

    Bought my G4 PowerBook from there a couple of years ago and the sales person was pitiful. Last time I went there, couple of months ago, the Macs were stuck in the corner gathering dust with only iLife 06 and .Mac on the shelves for company. Don’t think it could get any worse, I’ll have a look and let you know! :o)

  5. Dan | Jun 25 2007 - 02:36

    This is a shocking move…

    I can not believe Apple UK would want to align themselves with such a shockingly poor retailer. I went to another major brand retail outlet last week to get a PC for the grand parent and had to wait over 30mins for serivce and taking machine to checkout and getting it into the car.

    Retail service in England… Shocking. Unfortunately the guy selling was nice, but it was to little to late. I was bored, fed up and wanted to go home.

    Roll on American Retail Service. So much better.

  6. Jean-Paul | Aug 10 2007 - 01:16

    I can believe some of the silly comments I am reading here. Yes I was in that believe of PCWorld as well, and actually it was a fact that they were so much more expensive just like everyone else in the Dixons group…

    But on that front they have really reinvented themselves, and quite a few items are much more cheaper than in other online stores. Especially when you use their reserve it online and pick-it-up against web prices….

    I actually bought my Macbook (Black) from them as 1) they had it in stock and 2) they were willing to negotiate…

    Their online price was £949 and their store price was £999…They refused to match at first, but with a little pursuasion and getting my Nokia phone out to demonstrate to reserve it via the Web the Sales person matched the price….But that was not it! When you buy via Quidco for PCWorld you get 4% cashback (3% at the Apple store!)…So I told them that and negotiated another 4% off so got it brand new for £911….

    Sure they are ‘sales’ people, but they are a retail shop, selling is what the game is…Get real with it and be a knowledge consumer and play the sales game and you can get some bargains….

    English retail service is only bad because the customer let them get away with it….If you think North American retail service is good, just wait until you become a demanding customer and you get a nice shoe shine, car wash and a hug included as well :)

  7. emrinho | Feb 06 2009 - 01:11

    I went there too. It wasn’t like I expected. Everything had apple logos on them. A bit boring after some time.

  8. Iflexion | Jun 23 2009 - 05:15

    Sorry, but what surprised you when in apple’s store you saw a lot of apple logos? :)